The concept of utility or satisfaction is actually founded by Jeremy Bentham. Bentham's ambition in life was to create a "Pannomion", a complete utilitarian code of law - to fight for freedom, economically and politically. Utilitarianism argued that the right act or policy was that which would cause "the greatest good for the greatest number of people".
"Nature has placed mankind under the governance of two sovereign masters, pain and pleasure. It is for them alone to point out what we ought to do, as well as to determine what we shall do. On the one hand the standard of right and wrong, on the other the chain of causes and effects, are fastened to their throne. They govern us in all we do, in all we say, in all we think.."
His principle of utility regards "good" as that which produces the greatest amount of pleasure and the minimum amount of pain and "evil" as that which produces the most pain without the pleasure. In direct sexiness industry, there is nothing wrong to buy a revealing model products as long as customers extract utility from it. I would say even the models are more than happy to do this. Direct sexiness industry gives them money, fame, self-satisfaction and most importantly, it digs a subway for them to become real star.
Just like the idea of marginalist Jevons, it is not "a sexy model should be paid because she has to reveal her body part" but, "a sexy model do it because it give her the value to do so". By right or wrong, gravure idolism has already developed significantly in Hong Kong, Taiwan, Japan, Korea and Thailand. Not counting yet the western countries.
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