Beauty-nomics: Demand should rules

The concept of utility or satisfaction is actually founded by Jeremy Bentham. Bentham's ambition in life was to create a "Pannomion", a complete utilitarian code of law - to fight for freedom, economically and politically. Utilitarianism argued that the right act or policy was that which would cause "the greatest good for the greatest number of people".

"Nature has placed mankind under the governance of two sovereign masters, pain and pleasure. It is for them alone to point out what we ought to do, as well as to determine what we shall do. On the one hand the standard of right and wrong, on the other the chain of causes and effects, are fastened to their throne. They govern us in all we do, in all we say, in all we think.."

His principle of utility regards "good" as that which produces the greatest amount of pleasure and the minimum amount of pain and "evil" as that which produces the most pain without the pleasure. In direct sexiness industry, there is nothing wrong to buy a revealing model products as long as customers extract utility from it. I would say even the models are more than happy to do this. Direct sexiness industry gives them money, fame, self-satisfaction and most importantly, it digs a subway for them to become real star.

Just like the idea of marginalist Jevons, it is not "a sexy model should be paid because she has to reveal her body part" but, "a sexy model do it because it give her the value to do so". By right or wrong, gravure idolism has already developed significantly in Hong Kong, Taiwan, Japan, Korea and Thailand. Not counting yet the western countries.

Beauty-nomics: Introduction

Frankly, I'm too obsessed with "beauty economics". I shall figuring out what are the core beauty industries and those peripheral areas that can contribute to economy. Of course, this is lame but seriously, I personally think that my motherland has not done enough in utilizing her beautiful people. Let's talk about demand before I analyze the supply.

There are two dis-utilizing wastage. First, here, we only sell face, shape of the body, skin fairness or height (indirect sexiness) but, we don't sell boobs, etc. (direct sexiness). E.g. I call it the "Amber Chia Way". Second, we prohibit lust industries, no 18sx entertainment, no kiss screenplay and performers have to wear as they are living below 0 Celsius in all concerts. (direct sexiness)

We fulfill our citizens' lust horny thirstiness by importing foreign direct sexiness products (FDSP). I.e. maybe wild Hollywood movies, Japanese hentai, foreign gravure idol, etc. In fact, economics is not about moral value. It is about how we allocate limited resource to satisfy unlimited human desires. Hence, we actually relying on imports to satisfy Malaysians' hunger which also meaning that, we left out a great room of desires to be fulfilled. We have to understand that whatever things that visible in this world, is actually the manifestation of invisible world. Economy borne from human's desires, sins, and lust is a great sins for businesses to grow! These desires create demand, and demand should be meet by supply to create a market. And market creates jobs.

Needless to say, religion is the greatest enemy of this "beauty economics". Religion controls human conduct by limiting our desires. Bad desires. However, this issue seems had been evolved until a complicated case. Why? While "religion to overcome lust" is a typical scenario, "lust arise more strongly as religion prohibits stricter with easy accessibility of FDSP". Rape cases have been growing faster than our GDP growth. And again, statement like "religion must play a stronger role" or "we have to strengthen our moral aspect" being summoned repetitively. Any improvement?

It comes again to implementation. How our beloved police force do their job, how our trade ministry STOPS the FDSP, and how ridicule our religion institutions are. (This is about supply-side which I will discuss later) .We should fulfill all these horny demand by allowing direct sexiness industries. Import substitution plays a great role here. (to be continued)

"Invisible hand"

While abundance of handsome and pretty labor may become a good asset for a country, sexual harassment is working on the opposite side - reducing labor force and night-time consumption.

Survival of the prettiest III

Someone put a correlation between the advance of a country and the frequency of plastic surgery. The argument is like this – more plastic surgery creates more nice faces, thus keeping GDP high and enabling more working opportunities. I would say this statement rather ambiguous. More plastic surgery of course will stimulate GDP since surgery is one type of service, a tertiary industry.

Different people from different countries have their diverse view of being “beautiful”. Domestically, yes, Korea’s job market is having a real survival of the prettiest. But does it mean their GDP would increase since more and more ladies and gentlemen desire to be Asian Angelina Jolie or Brad Pitt? No. The real indicators of labor market’s competitiveness are mobility, education level, skills and productivity. (I don’t include wage and price level here as it would requires complicated economic model).

Second, until now, we don’t have any calculator or indicator that can prove the quantity of Brad Pitt and Angelina Jolie between countries. The saying, “Japan or Korea got a lot of hot chicks and gorgeous guy” is just simply base on animal spirit or the influence of J-drama, Korean drama and Japanese pornography industry. To be clear, the whole story is all about HOW A COUNTRY PROMOTE THEIR BEAUTIFUL AND HANDSOME populace. Hence, we are actually talking about publicity, advertisement, entertainment industry, and idolization. Yes, it is all concerning MARKETING and industry development.

However, it is true that beautiful and handsome citizens are assets to a country. (As I’ve discussed this in Korean Waves and Economy). Another example would be Japan Adult Video (AV) Industry which makes around a ¥100 billion ($1.2billion) a year.