Monday, October 25, 2010

Survival of the prettiest III

Someone put a correlation between the advance of a country and the frequency of plastic surgery. The argument is like this – more plastic surgery creates more nice faces, thus keeping GDP high and enabling more working opportunities. I would say this statement rather ambiguous. More plastic surgery of course will stimulate GDP since surgery is one type of service, a tertiary industry.

Different people from different countries have their diverse view of being “beautiful”. Domestically, yes, Korea’s job market is having a real survival of the prettiest. But does it mean their GDP would increase since more and more ladies and gentlemen desire to be Asian Angelina Jolie or Brad Pitt? No. The real indicators of labor market’s competitiveness are mobility, education level, skills and productivity. (I don’t include wage and price level here as it would requires complicated economic model).

Second, until now, we don’t have any calculator or indicator that can prove the quantity of Brad Pitt and Angelina Jolie between countries. The saying, “Japan or Korea got a lot of hot chicks and gorgeous guy” is just simply base on animal spirit or the influence of J-drama, Korean drama and Japanese pornography industry. To be clear, the whole story is all about HOW A COUNTRY PROMOTE THEIR BEAUTIFUL AND HANDSOME populace. Hence, we are actually talking about publicity, advertisement, entertainment industry, and idolization. Yes, it is all concerning MARKETING and industry development.

However, it is true that beautiful and handsome citizens are assets to a country. (As I’ve discussed this in Korean Waves and Economy). Another example would be Japan Adult Video (AV) Industry which makes around a ¥100 billion ($1.2billion) a year.

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